ABOUT
Founded by Chelsea Keim and Aaron Gray, By Gray was born from a simple but persistent feeling: Australian homewares had become predictable. The same silhouettes, the same finishes, the same safe choices repeated across every store. As creatives, and as parents building a home of their own, Chelsea and Aaron wanted more.
By Gray designs bold, sculptural, multifunctional pieces, functional art made to be lived with. Objects that spark conversation. Lamps that double as bookends. Forms that feel playful yet considered. Each piece is designed to bring individuality into a space, transforming it from simply functional to deeply personal.
For Chelsea and Aaron, the brand is about more than product. It’s about building a creative life that reflects their values, curiosity, courage and self-expression, and passing that mindset on to their family. Their work invites others to see the home not as a showroom, but as a canvas. A place where art and utility coexist, and where personality leads.
Still at the beginning of their journey, Chelsea and Aaron design with feeling, shaping objects that feel expressive, elevated and entirely your own.
Watch Aaron and Chelsea's story as part of our Made & Known series on YouTube.